How can I promote my business? (2023)

How can I promote my business for free?

The cheapest way to advertise is social media ads and classified ads, generally speaking. These kinds of ads can be placed starting as little as $20.

An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or services with an incentivizing offer.

What are the 7 types of promotion?

There are seven promotional categories, namely, direct marketing, sales promotion, digital marketing, personal selling, general advertising, public relations, and sponsorships. Promotional marketing can be incredibly beneficial for long-term business success.

Television. An average person spends 30 minutes reading a newspaper and 10–15 minutes on the audio devices. After the internet, it's the television where the audience watches ads. In remote areas where connectivity is still an issue, television has its reach.

Word-of-mouth advertising is considered the most effective form. It has the desired qualities of strong credibility, high audience attention levels, and friendly audience reception.

A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling.

How can I promote my business without social media?