Who is the target market for cleaning products? (2023)

What is the target market for a cleaning company?

For example, if you have a commercial cleaning business your target market is typically building owners and facilities managers. For residential cleaning businesses, a person in your target market could be homeowners who have extra disposable income and want to save time. Start by creating an ideal customer avatar.

A target customer is an individual that's most likely to buy your product. And it's a subset of the broader target market. For example, if your target market is female athletes between the ages of 13 to 25, a target customer could be female athletes in the specific age range of 13 to 16.

More than half of global respondents (51%) say the female head of household buys the majority of cleaning products. Nearly one-quarter (23%) say it's a shared responsibility, and slightly fewer (21%) say the male head of household is responsible for the majority of purchasing.

Customers want trustworthy, courteous, and well-trained employees. Other important aspects of what customers are looking for, has to do with your cleaning technicians and office personnel. Your role as the owner of the cleaning business is important, but your employees act as the face of your company.

While most eco-friendly cleaning product businesses turn a profit in the first year, it generally takes three years to build a well-established business. Business owners who are committed to their cause and maintain a pulse on the latest trends report a six-figure profit after the third year.

There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

Your target customer is the person you've identified as most likely to purchase your products, according to Entrepreneur.com. This is a much more segmented portion of your target market, as you've identified certain aspects of this individual.

What is the future of the cleaning industry?

Cleaning service industry growth is consistent, and services are always in demand. Residential cleaning industry trends show 20% growth year over year, with 80% of households being expected to use house cleaning services by 2024. The commercial cleaning industry is expected to hit more than $468B in revenue by 2027.

The cleaning industry can be divided into two main categories: consumer cleaning services and commercial cleaning services. Consumer cleaners specialize in residential properties (homes), while commercial cleaners serve businesses and corporations.

The number of janitorial services businesses in the U.S. grew at a rate of 5.7% per year from 2016 to 2021. The commercial cleaning industry is expected to grow at a rate of 5.4% annually through 2025. Employment of janitors and building cleaners is expected to grow 4% per year through 2029.

If you have a strong business plan and you're ready to cover a new niche in the market, it's definitely worth starting a cleaning business. Cleaning services are also extremely in demand and always essential, so it's likely you'll always have some money coming into the business.

Jani-King. Jani-King is one of the largest commercial cleaning companies out there. The company operates 120 support offices in 10 countries and maintains a global network of 9,000 franchisees.

On average, small cleaning businesses make anywhere between $35,000-50,000 a year. As your business expands, you make a more sizable $100,000 a year. Your earnings will ultimately depend on whether you have a consistent stream of customers and are managing your resources well.

By safely and effectively removing soils, germs and other contaminants, they prevent the spread of infectious diseases and control allergens, such as dust and mold, helping us to stay healthy. Cleaning products also enable us to care for our homes and possessions.

How big is the cleaning product market?

According to surveys, an average American family spends $40 – $50 every month when purchasing house cleaning supplies.

Professional cleaning services have the right tools and know-how to clean your property from top to bottom, leaving it safe and germ-free. A professional will do a much better job of cleaning than you could do. They will ensure that even the most stubborn areas are clean and fresh.

How do I advertise a cleaning service on Facebook? Facebook makes it simple to start advertising your cleaning business. Just set your location, target audience, and budget, then create your cleaning ads using their ad builder. Or, run Facebook and Instagram ads through Jobber using our integration with Mailchimp.

Place a small funnel into the opening of the bottle, and pour 1 and 1/2 cups of baking soda, 1/2 cup of liquid castile soap, 2 tablespoons of white vinegar and 2 tablespoons of water into the bottle. Wait for the foaming to subside. Screw the cap onto the bottle, and shake it vigorously for around 2 minutes.

The three most common types of target marketing fall into demographic, geographic, or psychographic categories.

Other Methods of Market Segmentation

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

How can you introduce your product to your target market?

A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics such as age, income, and lifestyle.

What Is Target's Consumer Age? The majority of Target shoppers are between the ages of 18 and 44, so Target considers this demographic their target market. However, the most frequent shoppers from within this group tend to be in their 30s and early 40s.

Customers are the individuals and businesses that purchase goods and services from another business. To understand how to better meet the needs of its customers, some businesses closely monitor their customer relationships to identify ways to improve service and products.

The oldest individuals, along with those having higher incomes, college educations and two-income marriages spend more than average on cleaning services. Baby boomers also represent a significant target market for cleaning services.

Is cleaning business in demand?

In fact, the global commercial cleaning industry is expected to reach $74.3 million by 2022. With these opportunities and benefits also come new challenges for businesses in the commercial and industrial cleaning industry.

The cleaning industry is huge. In the US alone, the cleaning services market is projected to reach $74 billion by the end of 2022 and grow by 10% in the next four years. Currently, it is estimated that the cleaning industry employs more than 60 million domestic workers worldwide.

In 2021, there were nearly three million people working in the cleaning services industry in the United States. Janitors and cleaners (not including maids and housekeeping cleaners) made up the largest portion of employees in this industry and earned a mean annual income of approximately 32,000 U.S. dollars.

Industrial cleaners clear up after fires, floods and crime scenes, as well as places that need to be hygienically clean.

On average, small cleaning businesses make anywhere between $35,000-50,000 a year. As your business expands, you make a more sizable $100,000 a year. Your earnings will ultimately depend on whether you have a consistent stream of customers and are managing your resources well.

The advantage of getting a cleaning service is that it will spare you the waste of time and effort by actually lifting off the whole burden of cleaning off your shoulders. Keep in mind that professional cleaners use special cleaning tools and techniques to tidy up things and various spaces in no time.

A marketing plan is the advertising strategy that a business will implement to sell its product or service. The marketing plan will help determine who the target market is, how best to reach them, at what price point the product or service should be sold, and how the company will measure its efforts.

How do you market to a certain area?

Jani-King. Jani-King is one of the largest commercial cleaning companies out there. The company operates 120 support offices in 10 countries and maintains a global network of 9,000 franchisees.

In fact, the global commercial cleaning industry is expected to reach $74.3 million by 2022. With these opportunities and benefits also come new challenges for businesses in the commercial and industrial cleaning industry.

The bottom line. Cleaning may seem like a simple business, but it's hard work. Before you make cleaning your side job or full-time career, it's worthwhile to spend a few days “on the job” to ensure you're cut out for the work.